Bill

In Friday's post about Arthur Elrod the client says "... Arthur and Bill read me exactly ..." Bill being William Raiser, Mr Elrod's partner. According to a correspondent, William Raiser had been a VP at Raymond Loewy before joining Elrod in Palm Springs. The same correspondent says that they died in an automobile accident in the early 1970s, a couple of years after these photos were taken.

These rather corporate looking rooms on North Shore Drive, Chicago, next to the Drake Hotel, are by William Reiser and Arthur Elfrod for the publisher of Ebony, the winner of the 1972 Publisher of the Year Award, and his wife, both collectors of Picasso, Chagall and Martini.

Mrs Johnson is quoted: "We informed Raiser/Elrod that we would like an apartment to complement our two complexions in tones of brown and beige. We felt that this type of setting would be comfortable and flattering."

The article, unattributed as far as I can see, is not very interesting - as if the writer himself was not very curious or enthusiastic, had stuck to the facts and gave a workmanlike description of a place that, at first glance at the photos, seems glamorous and inviting.

Photos by Alexandre Georgas from Architectural Digest, November/December 1972.

Shaken not stirred

In early December I wrote a letter to the editor of Architectural Digest about the magazine's, to me, quite ridiculous list entitled The World's 20 Greatest Designers of All Time. One of the more positive aspects of the list was that it included the name of Arthur Elrod.

Elrod, 49 years old when he died in 1975, is perhaps remembered today more because of his John Lautner designed house in the desert at Palm Springs. Known as the Elrod House and used as a location for scenes from the movie Diamonds are Forever in 1971 the house is a stunning piece of 1960s modernism.

I have found a number of photos of Mr Elrod's work, such as you see here, in my old magazines - photos of projects and some lovely black and white whole-page advertisements in the earlier issues. Seeing these photos makes me wonder why this man's work did not become part of the canon of 20th interior design. Did he die too young? Was his name overshadowed by his associates who continued the firm after his death and who eventually set up their own practices: Stephen Chase, Harold Broderick? Mr Elrod is not unknown but should be better known that he is.

The client, a 72-year-old bachelor and collector of contemporary art, "explains his interest in contemporary things. "They make me feel young and gay. I don't like clutter. I'm a purist. Arthur and Bill read me exactly. They saw this as a monochromatic apartment, a background for bold, contemporary paintings. They gave me exactly what I wanted. Nothing traditional. I'm a modernist."

These are flawless, contemporary rooms, flavored by but not reeking of the early 1970s, as relevant today as they were nearly forty years ago. The art, by Robert Motherwell, Mark Rothco, Jackson Pollock, Barbara Hepworth, Hans Hoffman, Franz Kline, Pablo Picasso and David Smith, also has stood the test of time.

I cannot tell you that James Bond uttered the phrase shaken not stirred in this movie though it was first used in the book of the same name to show how he preferred his martinis.

James Bond's Dry Martini

Three measures of Gordons, one of vodka, half a measure of Kina Lillet. Shake it very well until it's ice-cold, then add a large thin slice of lemon peel.

Photos by Leland Lee from Architectural Digest, May/June 1972.

Recipe from here.